Plop Star Net Worth 2026: Complete Shark Tank Update & Business Journey

Plop Star, the bathroom deodorizer tablet brand created by entrepreneur Tyler Jay, has reached an estimated net worth of $2.85 million USD in 2026, a considerably large sum for a startup that had only made $12,000 in lifetime sales at the time of its Shark Tank pitch. 

Though the Chicago-based toilet care firm left Shark Tank Season 11 without a deal, the rejection resulted in astonishing expansion, proving that the “Shark Tank effect” alone is enough to bring a business into the limelight. Here is everything you should know about the current net worth, revenue, products, and business update of Plop Star in 2026.

Plop Star: Quick Company Overview

What Is a Plop Star?

Plop Star is a toilet fragrance company that produces pre-use deodorizer tablets. Instead of spraying after the fact, you drop a small tablet into the bowl about 10 seconds before sitting down. The tablet dissolves and releases a layer of essential oils that trap odors beneath the waterline, leaving behind a fresh citrus scent rather than an embarrassing one.

The concept is simple, low-profile, and portable, making it a direct competitor to established market leaders like Poo-Pourri. 

Tyler Jay spent three and a half years perfecting the formula, going through 37 reformulations before arriving at a patentable combination of essential oils. His daughter was actually involved in the development process and suggested the bath bomb-inspired method that ultimately made the tablets work.

Plop Star Net Worth in 2026

The estimated net worth of Plop Star in 2026 is approximately $2.85 million, a significant jump from the $1.5 million valuation Tyler Jay presented on Shark Tank back in 2019. Here is how the valuation has grown over the years:

This growth is driven by increasing lifetime sales, strong Amazon reviews, brand recognition from the Shark Tank appearance, and a growing base of repeat customers.

Plop Star on Shark Tank: What Really Happened?

Tyler Jay appeared on Shark Tank Season 11, Episode 4, which aired on October 27, 2019. He made a memorable entrance by riding in on a motorized toilet bowl, asking the Sharks for $150,000 in exchange for 10% equity. The panel included Mark Cuban, Lori Greiner, Barbara Corcoran, Kevin O’Leary, and guest Shark Rohan Oza.

Why the Sharks Said No

Despite appreciating the creativity, all five Sharks passed. The main reasons were poor sales, as only $12,000 in lifetime revenue had been made at the time of the pitch, a high valuation of $1.5 million that did not match that sales record, heavy competition from Poo-Pourri which already had over $300 million in sales, no clear strategic roadmap for retail or B2B growth, and concerns from Barbara Corcoran about whether the market was large enough.

Kevin O’Leary even suggested Tyler flush the product, while Mark Cuban said he was out. Lori Greiner, despite being a supporter of Squatty Potty, cited the competitive landscape and also passed.

Plop Star After Shark Tank: The Comeback Story

Surprisingly, the no-deal turned out to be just the beginning. Right after the episode aired, Plop Star was flooded with traffic and orders, selling out completely on both Amazon and its own website. A classic Shark Tank effect.

Between 2019 and 2021, things went quiet. Social media activity slowed, and both the website and Amazon listing showed sold-out sales for an extended period, leading many to assume the brand had shut down. It had not.

Tyler Jay returned in 2021 with refilled tablet inventory in new packaging, a new Plop Toilet Spray as a companion product, and a renewed focus on Amazon as the primary sales channel. 

The COVID-19 pandemic likely contributed to the slowdown, with supply chain disruptions and shifting consumer priorities all playing a role. Since no deal was made on Shark Tank, Tyler retained 100% equity, allowing him to manage the comeback entirely on his own terms.

Plop Star Products & Pricing in 2026

Since launching the original tablets, Plop Star has expanded its product line. Here is what is currently available:

The tablet price has increased from the original $12.99 since the Shark Tank appearance, though customer demand has justified the pricing. The spray has received mixed reviews on Amazon, while the original tablets consistently hold a 4+ star rating with strong repeat purchase rates.

Tyler Jay: The Man Behind Plop Star

Tyler Jay is not just an entrepreneur. He is a Chicago-based film director and media producer who also runs Tandem, Inc., a branded content production company. His background in marketing and storytelling played a major role in the branding of Plop Star and the memorable Shark Tank pitch.

Plop Star was built during evenings and weekends while Tyler was running Tandem, Inc. The creative breakthrough came from his daughter’s suggestion to try a bath bomb-inspired formula. Since he holds 100% ownership of Plop Star, every dollar of business growth goes directly to him.

Read more: Violet Myers Net Worth 2026: How She Built a Multi-Million Dollar Empire

Plop Star vs. Competitors

The bathroom deodorizer space is competitive. Here is how Plop Star compares:

The tablet format is Plop Star’s biggest advantage, as it is more portable than a spray, does not leak in bags, and is more discreet to carry, particularly important for public restroom use, which was Tyler’s original pain point.

Is Plop Star Still in Business in 2026?

Yes, Plop Star is still active in 2026. The company continues to sell on Amazon, maintain its official website at plopstar.com, fulfill regular orders for both tablets and spray, and grow a steady base of repeat customers. 

While Plop Star is not currently stocked in any major retail chain, its consistent Amazon presence and product availability confirm it is a functioning business. With the toilet care market expected to grow at a 5% CAGR, Plop Star has room to expand as consumer interest in on-the-go hygiene products continues to rise.

Frequently Asked Questions

What is the net worth of Plop Star in 2026? Plop Star’s estimated net worth in 2026 is approximately $2.85 million, up from the $1.5 million valuation at the time of the Shark Tank pitch.

Did Plop Star get a deal on Shark Tank? No. Tyler Jay appeared on Season 11 requesting $150,000 for 10% equity but did not secure a deal with any of the five Sharks.

Who founded Plop Star? Plop Star was founded by Tyler Jay, a Chicago-based entrepreneur and film director who also runs Tandem, Inc., a branded content production company.

How does Plop Star work? You drop a tablet into the toilet bowl about 10 seconds before use. It dissolves and forms a layer of essential oils that traps odors below the waterline, leaving a fresh citrus scent.

Where can you buy Plop Star? Plop Star products are available on Amazon and through the official website, plopstar.com.

Who is Plop Star’s biggest competitor? Poo-Pourri is the largest competitor, with a valuation of over $300 million and wide retail distribution across the United States.

How much has Plop Star earned since Shark Tank? Lifetime sales grew to over $1.3 million in the years following the Shark Tank appearance, compared to just $12,000 at the time of the pitch.

Final Thoughts

Plop Star has had one of the more quietly impressive post-Shark Tank journeys. Tyler Jay walked in with $12,000 in sales, got turned down by every Shark, and went on to build a multi-million dollar company entirely on his own terms. 

The $2.85 million net worth in 2026 is not a flashy number by Shark Tank standards, but it is real, growing, and 100% his. With the toilet care market expanding and consumer demand for portable hygiene products on the rise, there is no clear reason Plop Star should not keep climbing.