Plop Star Net Worth – Complete 2026 Update (Shark Tank Journey & Current Status)

Plop Star is a brand of bathroom deodorizers started by Tyler Jay, and it went viral after being featured on Shark Tank Season 11 in 2019. Although the company walked away without a deal, lifetime sales jumped from a mere $12,000 to over $1.3 million. 

By 2026, Plop Star has an estimated net worth of $1.7 to $2 million, making it one of the quieter success stories to come out of Shark Tank.

Plop Star: Brand Overview

What Is a Plop Star?

Plop Star is a small, individually wrapped tablet that you drop into the toilet bowl before you go. It dissolves in about 10 seconds and releases essential oils that coat the surface of the water. That layer of oil traps odors underneath, so all you notice is a faint citrus scent in the air.

The idea came to Tyler Jay while he was making bath bombs with his daughter. He figured the same fizzy, scented concept could work just as well in a toilet bowl. After three years of experimenting with different formulas and essential oil combinations, he officially launched the brand in late 2018.

What sets Plop Star apart from most bathroom deodorizers is that it works before the smell is created, not after. That proactive approach is what makes it stand out in a crowded market.

What Happened on Shark Tank?

Tyler Jay’s Shark Tank pitch in October 2019 is one of the more memorable moments from Season 11. He rode into the tank on a motorized toilet bowl, got a few laughs from the panel, and then got down to business.

Here’s a quick summary of what happened on the show:

• Ask: $150,000 for 10% equity (valuing the company at $1.5 million)
• Lifetime sales at the time of the pitch: Just under $12,000
• Product pricing: 6-pack at $4.99, 30-pack at $12.99
• Main competitor raised by Sharks: Poo-Pourri (worth hundreds of millions)

Why the Sharks Said No

All five Sharks passed. Here’s where each one stood:

• Mark Cuban – Out immediately. I didn’t like the concept.
• Barbara Corcoran – Wasn’t convinced the market demand was there.
• Kevin O’Leary – Called it a zero and said Tyler should put it down the toilet.
• Lori Greiner – Liked the product but didn’t want to go up against Poo-Pourri.
• Rohan Oza (guest Shark) – Liked the idea but felt there were too many question marks in the business plan.

The biggest issues were low sales, a high valuation, and no clear retail or distribution strategy.

Plop Star After Shark Tank: The Real Story

This is where things get interesting. Once the episode aired, the Shark Tank effect kicked in. Plop Star sold out almost immediately, and the brand got a big boost in traffic on both Amazon and its own website.

Then things went quiet. Social media channels went silent through 2020 and 2021. Products were out of stock. A lot of people assumed the business had shut down.

It hadn’t.

In 2021, Tyler relaunched Plop Star with updated inventory and a new product, the Plop Star Toilet Spray, giving customers an additional option. Since then, the brand has maintained a steady presence on Amazon and its website.

Read more: Nicole Simone Henton: Everything About John Henton’s Daughter

Post-Shark Tank Milestones

• 2019: Shark Tank episode airs; near-instant sell-out from the exposure.
• 2020–2021: Quiet period, out of stock, limited social media activity.
• 2021: Relaunch with new toilet spray added to the product line.
• 2022–2023: Stable Amazon sales; lifetime revenue crosses $1.3 million.
• 2024–2026: Brand continues to operate; estimated net worth grows to $1.7–$2 million.

Plop Star Net Worth in 2026

When Tyler pitched on Shark Tank, he valued the company at $1.5 million. No deal was made, and that number was based on potential rather than revenue. Since then, sales have grown considerably.

Here’s a realistic breakdown of how the valuation has progressed:

The growth has been steady rather than explosive. Plop Star is a niche product. It sells through Amazon and its own store but hasn’t made it into major retail outlets, and that limits how quickly the valuation can climb.

Plop Star Products in 2026

Plop Star currently sells two main products:

1. Plop Star Toilet Deodorizer Tablets

• Drop into the bowl about 10 seconds before use
• Made with essential oils, citrus scent
• Individually wrapped for easy carrying
• 30-pack retails for around $13

2. Plop Star Toilet Spray

• Applied directly to toilet water before use
• Received mixed reviews compared to the tablets
• Available on Amazon and plopstar.com

The tablets are the flagship product and remain the most highly rated by customers. The spray is generally seen as a secondary option.

Tyler Jay: The Founder Behind the Brand

Tyler Jay isn’t your typical bathroom products entrepreneur. He also founded Tandem Inc., a branded content production company based in Chicago. His background in film, marketing, and storytelling gave him a real edge when it came to creating memorable ads and videos for Plop Star.

He developed the product over three years alongside his daughter. That same creative ability helped him produce funny, shareable content that kept the brand relevant even without a Shark Tank deal or a major marketing budget.

Tyler’s personal net worth is estimated to be somewhere in the mid-six to low-seven figures, combining Plop Star revenue with earnings from his production company.

Competitor Analysis: How Does Plop Star Stack Up?

The bathroom deodorizer space is competitive. Here’s how Plop Star compares to some of the bigger names:

Plop Star is a small player in a market dominated by much bigger brands. That said, the tablet format is still a genuine differentiator. Most competitors rely on sprays. Plop Star’s tablets are more discreet, easier to carry, and won’t leak in a bag.

Final Thoughts

Plop Star is the kind of product that makes you think, “Why didn’t someone do this sooner?” The tablet format is genuinely smart. You’re not spraying something and hoping it drifts to the right spot. You drop a tablet in before you go, and it takes care of the rest.

What Tyler pulled off is also worth noting. He grew from $12,000 in sales to over $1.3 million in lifetime revenue, without a single investor from Shark Tank. He came back from what looked like a shutdown and kept the brand alive with new products and a consistent Amazon presence.

Plop Star isn’t a household name in 2026, but it’s a real, operating business with a solid product and a loyal customer base. Kevin O’Leary told Tyler to put it down the toilet. Tyler didn’t. That really does say it all.

Frequently Asked Questions

What is Plop Star’s net worth in 2026? Plop Star is estimated to be worth between $1.7 million and $2 million in 2026, based on growing lifetime sales and continued Amazon revenue.

Did Plop Star get a deal on Shark Tank? No. Tyler Jay appeared on Season 11, Episode 4, and did not secure a deal with any of the five Sharks.

Is Plop Star still in business in 2026? Yes. Plop Star continues to sell its toilet deodorizer tablets and spray on Amazon and through its own website.

Who founded Plop Star? Plop Star was founded in 2018 by Tyler Jay, an entrepreneur who also runs Tandem Inc., a branded content production company based in Chicago.

How do Plop Star tablets work? You drop one tablet into the toilet bowl about 10 seconds before use. It dissolves and releases essential oils that create a barrier on the surface of the water, trapping odors underneath.

Where can I buy Plop Star? Plop Star is available on Amazon and at the official website, PlopStar.com.

What is Tyler Jay’s net worth? Including revenue from Plop Star and his production company Tandem Inc., Tyler Jay’s personal net worth is estimated to be in the mid-six to low-seven figure range.